High Conversion Copywriting Secrets
How to Disguise a Duck
Want to know the magic words
you can use to get your visitors
to BUY, BUY, BUY?
…I want to tell you!
Hello friends,
My name is Anik Singal, and I’ve built my own personal fortune and a multi-million dollar company using powerful copywriting techniques to create some of the highest converting promotions online.
I want teach you how to write this kind of copy
in my eBook “How to Disguise a Duck”.
In this ebook you will learn…
◊ How to write sales copy for an affiliate promotion.
◊ How to write copy for an upsell.
◊ How to write opt-in page copy.
◊ How to write copy for a lead capture page.
◊ How to write email promotions.
◊ How to write copy for a product relaunch.
◊ Plus other copywriting techniques.
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A Duck??
The title comes from the old saying, “If it walks like a duck and quacks like a duck, it must be a duck.”
Well, advertising is like a duck. People can hear the “quack” of a hard sales pitch a mile away!
So if you want to get your conversions as high as possible, you need to “disguise” that “advertising duck” as information. Helpful, pertinent, useful information that your visitors can use to solve or avoid problems, make their lives better… and make informed buying decisions.
If every word of your copy has the look and feel of information, not only will your audience buy from you… they’ll love you for it and come back to buy more.
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The ebook’s premise is simple: People hate to be “sold to.” But they like – even crave – information. You’ll learn how to give them what they want:
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♦ How to tell the difference between a bad headline that’s just puts prospects to sleep… and a headline that‘s guaranteed to make them sit up and take notice.
♦ One simple headline trick that almost guarantees your visitors will pay attention.
♦ The little opt-in page formatting details that can seem insignificant… until you see how they can make or break the number of signups you get.
♦ How to unleash the power of bullet points so they “sell” your prospects with them ever knowing it.
♦ The simple rules for writing the first sentence of your sales page - this may be even more important than your headline.
♦ Why it pays off – literally in dollars – to remember your parents’ advice to always say “please” and “thank you.”
♦ Why the most common words marketers use are usually all wrong and can kill conversions…and how to use the right words so people are eager to click the purchase link.
♦ The “extras” that you absolutely must include when promoting a high ticket upsell -without these, you’ll lose your prospects as soon as they see the price tag.
♦ When you should use long sales copy…and when you should avoid it at all costs.
♦ The single most powerful word you can use in your copy, always, no matter what you’re trying to get people to do.
♦ An all too common mistake that guarantees your subscribers will ignore your email blasts – and how the right service makes it simple to avoid this blunder.
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If you ask just about anyone why they go online – they are likely to tell you: ”To learn more about…”
I’d be surprised if you heard anyone say, “I go online to BUY stuff” – even though millions of sales are transacted online every day!
The trick is giving the people the INFORMATION that they are seeking, so that they understand why buying from you will get them what they need or want.
This is exactly what I’m going to teach you how to do in this ebook. Here’s a look at what’s in the book chapter-by-chapter:
|
Chapter 1: How to Disguise an |
The key concept behind all advertising copy; good vs. bad headlines; sales page formatting tricks to keep people reading; strategic ways to use graphics, subheads, and bullets; the all-important first sentence; closing your sales page so readers want to take action; how to write a P.S.; wording for “call to action” links. | |
|
Chapter 2: How to Disguise an |
Extras that upsell sales copy must have: credibility boosters, proof, samples, track record, credentials, contact information, no hype. Why upsell copy should be shorter. | |
| Chapter 3:
How to Disguise an |
Incentivizing subscribers; why FREE is the best incentive; opt-in page design; copy elements every opt-in page should have; using testimonials on opt-in pages. | |
| Chapter 4: How to Disguise a |
Key differences between a newsletter opt-in page and a lead capture opt-in page; getting QUALITY leads; the incentive on the other side of the capture; give them two places to opt-in; a lead capture template. | |
| Chapter 5: How to Disguise an |
The right “tone” to use in your email blasts; the all-important subject line; personalization; plain text or HTML?; how to format your emails; why short emails rule; check your links! | |
| Chapter 6: How to Disguise a |
You do have a second chance for a first impression – revamp your sales letter! Copy essentials for a relaunch or revamped product; focusing on added benefits; headlines and graphics. | |
| Chapter 7: How to Disguise |
Always be thinking of ways to slip in a sale! Writing a JV promotion; folding promotions into informational copy; “thank you” letters. |
So, are you ready to learn how to disguise that “quack” and show your visitors the information they need to buy from you? I sure am ready to show you how!
See you inside the book!
Sincerely,
Anik Singal
I want teach you how to write this kind of copy
in my eBook “How to Disguise a Duck” for ONLY $47.00!
For any questions concerning this eBook, please contact: info@lurn.com
PS – Readers of my eBook receive a special 10% discount on one-on-one coaching programs! Check your email after the purchase to find the download link and more information on how our team of highly-trained coaches can work one-on-one with you to get your website setup, start getting traffic and help you stay focused!
